What is Precision Data?

Precision Data is our proprietary, patented technology that identifies in real time who is actively searching online for specific products or services. We convert high-intent signals into people-based audiences you can activate immediately.

How it works

1) Capture real-time intent: We detect live search and content-consumption behavior tied to high-intent topics.

2) Resolve to a person: Signals are resolved to verified individuals using our identity graph and multi-factor validation.

3) Deliver clean records: We return enriched profiles (name, email, home address) in standardized formats ready for activation.

4) Trigger and measure: Push to Meta, direct mail, and email; measure lift via match rates, CTR, CVR, and revenue.

What you receive

A complete, ready-to-activate contact record for each prospect: First and last name, email address, and home address.

Why it works

By focusing on recency and demonstrated purchase intent, Precision Data reaches buyers at the moment they are evaluating options, reducing wasted media and accelerating outcomes.

Activate anywhere

- Paid Social (META 1:1): Load contact records directly into Meta Custom Audiences for precise, one-to-one targeting and lookalike expansion.

- Direct Mail (real time): Trigger postcards or mailers the moment intent is detected using verified home addresses.

- Email Drip: Enroll prospects into automated email sequences to nurture, educate, and convert.